The ongoing battle for product placement.
Creating effective planograms takes effort
You could be dropping some real money too. Money on consultants, staff, analysts, and data scientists. All in the name of making your product look appealing on the shelves. Hoping to catch the eye of a new buyer. Those tortillas don’t sell themselves – until of course they do. The success you have from store to store is invariably linked to product placement, and ensuring that planograms are being followed is vital to that.
As a supplier, think of all the time you spend hashing out shelf space with your retail customers. Winning over their faith to give you a couple more feet, or maybe an end cap. Rejoicing when you learn they’ll accept your large cooler for the summer season, allowing you to sell 30% more.
Mobile technology helps with planogram compliance
Once your customers have agreed to give you all this prime space, how do you know you’re actually getting it?. How do you know the promotion you have on the Zin is actually being promoted? How do you know these efforts and commitments are actually happening each and every day?
How about geo-coded photos attached to your daily sales transactions, and with a survey responses from your reps telling you all is good. That might be a nice start.
Want to talk about how you can track your planograms?
xkzero can help you understand in-store activities like sales and inventory movement, but we can also help you understand merchandising and promotional compliance.
Contact xkzero at firstname.lastname@example.org or 847-416-2009.